LC:M and The Blue Steel Appeal
So here I am in Milk Studios in LA, writing my Vogue.co.uk entry, politely reminded by the wonderful people at Vogue.co.uk and when I get that request, I realise I must have gone a bit quiet for a while.
It was a rather exciting start to the year for men's fashion in London and for myself. Exciting times though, for me, can often come with what can be described as my 'lip wobble' weeks - when I wake up in the morning, realise what has to be achieved and that there are still only 24 hours in a day to do this. Could anyone extend that for me? That would be great. All I can say is thank goodness for my Nespresso coffee machine which saw me through.
Of course it was another hugely successful time for British men's fashion. It was the second season for LC:M (call me old fashioned but I still call it men's fashion week in my mind!). It's hard to believe that this is only the second season, as we now have over 60 shows and presentations, including heavyweight names such as Tom Ford and McQueen, which clearly shows the seriousness with which LC:M is now being taken. There's still obviously greater things to come and bigger brands to show. Vivienne Westwood had a small presentation but her show is still in Milan. I would love to see a brand with such British heritage and influence, past and present in the fashion industry, to be showing in her home city, and I also very much hope that Burberry, who uses its Britishness to great effect to sell their products, will support LC:M with a men's show to showcase their designs to the media and public who buy and support the brand. Maybe I am a little biased, as I really want London to be number one of all the men's fashion weeks and if I didn't believe this was possible, I would not be on the committee.
Albert Einstein said: "Setting an example is not the main means of influencing others, it is the only means." London Collections: Men again lead the international men's fashion weeks with everyone looking just too remarkably stylish! It almost doesn't matter what styles and trends were going on the actual runways. With some of the most influential fashion men in London sitting on the front row looking so impeccable, that in itself influences men across the world and that's one of the most important things to me - to inspire people at home about style. Fashion can sometimes be seen as elitist to the outside world and I think that making it more tangible for people - and especially men - can only be a positive thing.
I did my best to set an example during the three days. I won't go through all my outfits, as we may be here a long time, but every single item was of British design, British made and - as much as I could do it - of British cloth. You're maybe thinking how can I be so sure that the design, cloth and tailoring was all British? Well, I know because I designed the suit from the first day myself. It was the first (and hopefully not the last collaboration) between Neil Fennell and I and for our first work together, we felt very proud when The Times newspaper featured the suit (and me in it) on the front cover.
Some people have said that they thought I was the hardest working man in terms of attending various shows and events during the wonderful three days. This, I'm afraid I cannot accept. Everyone works so hard but that accolade has to go to Dylan Jones, editor of GQ and the driving force behind LC:M. The dedication and passion he shows to go to virtually every single presentation, show, dinner, meeting and interview really is an inspiration to all of us. He's a huge support and the success of LC:M and it's huge international press presence is a true testament to his hard work. I tip my hat (from the first day) to you, sir.
I did of course try to follow suit (excuse the pun) and support as many designers and people involved as I could. But the tides were turned on Tuesday night as I requested many press and committee members support me too, to announce that I am now the fashion ambassador for Red Nose Day 2013. Working very closely with Comic Relief I finally launched The Blue Steel Appeal.
The Blue Steel Appeal is a series of fashion events and initiatives which will take place across 2013 (and if all goes well, beyond!), bringing the fashion industry and great British public together for some very stylish Red Nose Day fun. Bringing together a team of influential fashion figures, I am joined on the fashion committee by Caroline Rush (British Fashion Council), Dolly Jones (Vogue.co.uk editor), Dylan Jones (GQ), Michele Settle (marketing director, Comic Relief), Poppy Delevingne (model), Rankin (photographer), Sophia Neophitou (editor 10 Magazine), Tandy Anderson (Select Model Management) and more, coming together to help support and embrace the fun initiatives.
When those initiatives are announced of course, I will need everyone's support, but I hope to be able to bring you closer to the fashion like never before, whilst also showing people a lighter side of the industry. Get practicing your best Blue Steel poses - you (and me!) will be needing them very soon.